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Unity Day 2026: date and why people wear orange

Hundreds of primary school children, most in orange shirts, sit in a school courtyard facing their principal
Pupils in orange at the Unity Day assembly of Rota Elementary School, Naval Station Rota, Spain, on 19 October 2022. Photo: U.S. Navy, Courtney Pollock, Wikimedia Commons, public domain.

Unity Day 2026 is on Wednesday 21 October. On that day, students, teachers, families and businesses wear and share orange to show that no child should be bullied (PACER).

What Unity Day is

It is the main event of National Bullying Prevention Month, which runs through October in the United States. Both are led by PACER's National Bullying Prevention Center, a non-profit in Minnesota founded in 2006. It held the first Unity Day in 2011.

Unity Day usually falls on the third Wednesday of October. The idea is simple: when a whole school turns orange, a student who is being bullied can see that others are on their side. PACER says one in five students report being bullied (PACER statistics).

Why orange?

PACER gives four reasons:

Easy ways to take part

Posters, a free 20-page guide and the official T-shirt are on PACER's Unity Day page.

Children in orange watch a music teacher with a guitar and staff holding up letters that spell KIND in a school courtyard
A music teacher leads a song about kindness while staff spell out "KIND" at Rota Elementary School's Unity Day assembly, 19 October 2022. Photo: U.S. Navy, Courtney Pollock, Wikimedia Commons, public domain.

Not to be confused with