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Stoptober 2026: how it works and the free help on offer

A bus-stop poster in the Netherlands with an orange background and the Stoptober logo, standing beside a cycle path
A Stoptober poster at a bus stop in Rotterdam, the Netherlands, in September 2022. It reads "On 1 October your journey to a smoke-free life begins." Photo: Donald Trung Quoc Don, Wikimedia Commons, CC BY-SA 4.0.

Stoptober is a yearly campaign that asks smokers to quit together in October. It started in England in 2012 and is run by the NHS and the Department of Health and Social Care. The Netherlands holds its own Stoptober too.

The goal is simple: reach 28 days smoke free. The NHS says that if you manage that, you are five times more likely to quit for good (NHS Better Health). Stoptober officially began on 1 October, but you can start any day and count your 28 days from there.

Free help from the NHS

Everything is on the NHS Better Health quit smoking page. If you live outside England, check your own country's health service for similar free support.

What happens to your body when you quit

AfterWhat the NHS says changes
20 minutesYour pulse rate starts returning to normal
8 hoursOxygen levels recover and carbon monoxide in your blood has halved
48 hoursCarbon monoxide is down to a non-smoker's level; taste and smell improve
72 hoursBreathing feels easier and energy rises
2 to 12 weeksCirculation improves
3 to 9 monthsCoughs and wheezing improve as lung function rises by up to 10%
1 yearYour risk of a heart attack is half that of a smoker
10 yearsYour risk of dying from lung cancer is half that of a smoker
A white bilingual Welsh and English sign on a brick wall with a no-smoking symbol, reading Smoking or vaping is not allowed on stations or trains
A no smoking or vaping sign at a railway station in Wales. Photo: Tk420, Wikimedia Commons, CC BY 4.0 (cropped).

Why this year's campaign talks about trying again

The government's Stoptober 2026 campaign has three themes: the link between smoking and stress, "closer each time" (it often takes several attempts to quit, and that is nothing to be ashamed of), and the benefit to your family. It aims to reach the 4.4 million people in England who still smoke. Smoking remains the biggest cause of preventable ill health and death, and costs England about £21.9 billion a year (Department of Health and Social Care).

Ways to make your 28 days easier

This page is general information, not medical advice. For help choosing a quitting method, talk to a pharmacist, your doctor or your local stop smoking service.