Apple Watch Series 12 and Ultra 4 price in 40 countries
Apple Watch Series 12 starts at $399 in the US. In Brazil, the same watch costs the equivalent of about $1,050. We took the official prices of the Series 12 and the Ultra 4 from all 40 Apple online stores, converted them to US dollars and ranked them.
- On sale since: September 18, 2026
- Series 12, US: $399 for 42mm, $449 for 46mm. Cellular adds $100. Titanium starts at $699, ceramic at $899
- Ultra 4, US: $799
The short answer
Cheapest places to buy the Apple Watch Series 12:
- 🇨🇦 Canada: CA$549 (≈ $387), before sales tax
- 🇺🇸 United States: $399, before sales tax
- ðŸ‡ðŸ‡° Hong Kong: HK$3,199 (≈ $408)
- 🇳🇿 New Zealand: NZ$749 (≈ $423)
- 🇦🇪 United Arab Emirates: AED 1,599 (≈ $435)
Most expensive:
- 🇧🇷 Brazil: R$5,499 (≈ $1,054)
- 🇮🇳 India: ₹56,900 (≈ $592)
- 🇹🇷 Türkiye: TRY 27,999 (≈ $571)
- 🇫🇮 Finland: €469 (≈ $532)
- 🇩🇰 Denmark: DKK 3,499 (≈ $531)
US and Canadian prices do not include sales tax, which is added at checkout. Outside North America, the cheapest store is Hong Kong (+2% against the US), then New Zealand and the UAE.
Apple Watch Series 12 price in every Apple store
Cheapest first, ranked by the Series 12 (42mm aluminum, GPS). The dollar figure is a conversion; Apple's local price is under it. Tap a country to open its Series 12 store page; the Ultra 4 price is on the same store's Apple Watch Ultra page.
| Country | Series 12 | Ultra 4 |
|---|---|---|
| 1. 🇨🇦 Canada | ≈ $387 CA$549 | ≈ $775 CA$1,099 |
| 2. 🇺🇸 United States | $399 | $799 |
| 3. ðŸ‡ðŸ‡° Hong Kong | ≈ $408 HK$3,199 | ≈ $828 HK$6,499 |
| 4. 🇳🇿 New Zealand | ≈ $423 NZ$749 | ≈ $902 NZ$1,599 |
| 5. 🇦🇪 United Arab Emirates | ≈ $435 AED 1,599 | ≈ $871 AED 3,199 |
| 6. 🇹🇼 Taiwan | ≈ $437 NT$13,900 | ≈ $876 NT$27,900 |
| 7. 🇲🇾 Malaysia | ≈ $441 MYR 1,799 | ≈ $906 MYR 3,699 |
| 8. 🇨🇠Switzerland | ≈ $442 CHF 369 | ≈ $898 CHF 749 |
| 9. 🇰🇷 South Korea | ≈ $442 ₩599,000 | ≈ $923 ₩1,249,000 |
| 10. 🇻🇳 Vietnam | ≈ $443 ₫11,499,000 | ≈ $925 ₫23,999,000 |
| 11. 🇹🇠Thailand | ≈ $444 THB 14,900 | ≈ $891 THB 29,900 |
| 12. 🇨🇳 China mainland | ≈ $446 CN¥2,999 | ≈ $967 CN¥6,499 |
| 13. 🇦🇺 Australia | ≈ $454 A$649 | ≈ $943 A$1,349 |
| 14. 🇯🇵 Japan | ≈ $456 ¥71,800 | ≈ $907 ¥142,800 |
| 15. 🇵🇠Philippines | ≈ $463 ₱28,990 | ≈ $958 ₱59,990 |
| 16. 🇸🇬 Singapore | ≈ $469 SGD 599 | ≈ $938 SGD 1,199 |
| 17. 🇸🇦 Saudi Arabia | ≈ $480 SAR 1,799 | ≈ $960 SAR 3,599 |
| 18. 🇬🇧 United Kingdom | ≈ $488 £369 | ≈ $991 £749 |
| 19. 🇱🇺 Luxembourg | ≈ $493 €434.15 | ≈ $986 €869.29 |
| 20. 🇵🇱 Poland | ≈ $493 PLN 1,899 | ≈ $986 PLN 3,799 |
| 21. 🇲🇽 Mexico | ≈ $499 MX$8,999 | ≈ $1,110 MX$19,999 |
| 22. 🇸🇪 Sweden | ≈ $500 SEK 4,995 | ≈ $1,000 SEK 9,995 |
| 23. 🇮🇪 Ireland | ≈ $509 €449 | ≈ $1,020 €899 |
| 24. 🇩🇪 Germany | ≈ $509 €449 | ≈ $1,020 €899 |
| 25. 🇫🇷 France | ≈ $509 €449 | ≈ $1,020 €899 |
| 26. 🇪🇸 Spain | ≈ $509 €449 | ≈ $1,020 €899 |
| 27. 🇳🇱 Netherlands | ≈ $509 €449 | ≈ $1,020 €899 |
| 28. 🇧🇪 Belgium | ≈ $509 €449 | ≈ $1,020 €899 |
| 29. 🇦🇹 Austria | ≈ $509 €449 | ≈ $1,020 €899 |
| 30. 🇨🇿 Czechia | ≈ $510 CZK 10,990 | ≈ $1,021 CZK 21,990 |
| 31. 🇨🇱 Chile | ≈ $517 CLP 499,990 | ≈ $1,034 CLP 999,990 |
| 32. 🇳🇴 Norway | ≈ $520 NOK 4,990 | ≈ $1,093 NOK 10,490 |
| 33. 🇵🇹 Portugal | ≈ $521 €459 | ≈ $1,031 €909 |
| 34. 🇮🇹 Italy | ≈ $521 €459 | ≈ $1,031 €909 |
| 35. ðŸ‡ðŸ‡º Hungary | ≈ $525 HUF 169,990 | ≈ $1,082 HUF 349,990 |
| 36. 🇩🇰 Denmark | ≈ $531 DKK 3,499 | ≈ $1,062 DKK 6,999 |
| 37. 🇫🇮 Finland | ≈ $532 €469 | ≈ $1,054 €929 |
| 38. 🇹🇷 Türkiye | ≈ $571 TRY 27,999 | ≈ $1,550 TRY 75,999 |
| 39. 🇮🇳 India | ≈ $592 ₹56,900 | ≈ $1,144 ₹1,09,900 |
| 40. 🇧🇷 Brazil | ≈ $1,054 R$5,499 | ≈ $2,012 R$10,499 |
Apple list prices, checked on each Apple online store on September 30, 2026. Conversions use that day's exchange rates.
Why the price changes from country to country
Apple does not explain its country prices, but tax is the biggest visible reason. The US and Canadian stores show prices before sales tax, while most other stores include VAT or GST. In the euro area, Luxembourg is cheapest at €434.15 and Finland dearest at €469, which follows their VAT rates of 17% and 25.5% (Tax Foundation). Brazil is the outlier: R$5,499 is 164% above the US price.
Buying it abroad? Three things to know
- Cellular models are regional. Apple sells different cellular versions in different parts of the world, and not every carrier supports them. Check Apple's carrier list before buying one abroad. GPS-only models do not have this problem.
- Cellular can cost far more. In Türkiye the 42mm cellular model is TRY 52,999, almost double the GPS model at TRY 27,999.
- Check the warranty. Apple publishes separate warranty terms for each country, so read the ones that apply before you buy abroad.
Questions people ask
How much is the Apple Watch Series 12 in India?
From ₹56,900. The Ultra 4 is ₹1,09,900.
Is it cheaper in Dubai than in India?
Yes, on list price. The UAE Apple Store charges AED 1,599 for the Series 12, about ₹41,800 at today's exchange rate, against ₹56,900 in India.
How much is it in the UK and Europe?
From £369 in the UK and €449 in Germany, including VAT. The Ultra 4 is £749 and €899.
What about countries with no Apple store, such as Pakistan?
Apple has no online store there, so there is no official Apple price. For comparison, the UAE price of the Series 12 works out to about Rs 121,000 before any local taxes.
Sources
- Prices: each country's Apple online store, linked in the table.
- Ultra 4 prices: the Apple Watch Ultra page of the same stores, for example the US store or the UK store.
- Release date and US prices: Apple Newsroom.
- Exchange rates: ExchangeRate-API, September 30, 2026.
